Why Shift to Fractional Marketing?
The traditional hiring model is broken for growth-stage companies. You either overpay for a full-time executive or settle for junior talent.
The Old Way
Inefficient- $250k+ Annual CostSalary, benefits, equity, and severance packages bloat your burn rate.
- Slow OnboardingTakes 3-6 months to find, hire, and ramp up a full-time executive.
- High RiskIf they aren't a culture fit, you're stuck with a difficult exit process.
The Fractional Way
Optimized- Cost-EffectiveGet senior expertise for ~30% of the cost of a full-time hire.
- Immediate ImpactI plug in immediately with proven playbooks. ROI starts Day 1.
- Flexible TermsScale up or down as your business needs change. No golden handcuffs.
2.5x
Faster Execution
Zero
Recruitment Fees
100%
Aligned Incentives
Why Founders Choose Fractional Marketing Over Agencies
Most agencies execute tactics without owning outcomes. Fractional marketing works because you get senior leadership, clear priorities, and accountability — without bloated retainers or junior teams.
Senior-Led, No Hand-Offs
You work directly with the person setting the strategy — not account managers or rotating juniors.
Outcomes Before Tactics
Every channel decision is tied to revenue goals, pipeline, and ROI — not billable hours.
One Owner, One Direction
SEO, website, funnels, and acquisition align under a single Fractional Marketing plan.
Fractional Cost, Executive Impact
Leadership-level decisions without the cost or risk of a full-time CMO hire.
Built by an Operator, Not a Deck
15+ years building, ranking, and converting websites — not selling slides and promises.
Not anti-agency — anti-waste, misalignment, and unclear ownership.
Short call. Clear next steps. No pressure.
When Fractional Marketing Is the Right Move
I help founders who are facing specific growth-stalling challenges.
No Clear Marketing Strategy
You have 'random acts of marketing' but no cohesive plan connecting activities to revenue.
High Burn, Low ROI
You're spending significantly on ads or agencies but not seeing a clear return on investment.
Leadership Gap
You have junior marketers who need guidance, but you can't justify a full-time CMO salary ($250k+).
Stalled Growth
You've hit a revenue plateau and need a fresh, experienced Fractional Marketing perspective to break through.
What You Actually Get With Fractional Marketing
Fractional marketing isn’t about doing “everything.” It’s about focusing on what moves revenue, then aligning execution around it.
Growth Strategy & Prioritisation
Clear growth direction based on your business stage and goals.
- Channel prioritisation
- Resource allocation
- 90-day growth plan
Messaging, Offers & Positioning
Clarifying what you sell, who it’s for, and why it converts.
- Value proposition refinement
- Offer structure
- Funnel alignment
Acquisition Channels
Choosing the right channels — not all channels. (SEO, Web, Paid, Partnerships)
- SEO & content strategy
- Website optimisation
- Channel validation
Website & Conversion Leverage
Turning traffic into leads and pipeline.
- Landing page direction
- Funnel improvements
- Conversion bottleneck fixes
Measurement & Accountability
Knowing what’s working and what to fix.
- KPI definition
- Reporting clarity
- Decision-ready insights
Common deliverables include:
How I Help You Win
Comprehensive marketing support tailored to your growth stage. Choose a full fractional engagement or specialized execution.
Fractional CMO
Strategic leadership to drive marketing efforts and business growth.
Fractional Head of Growth
Data-driven strategies to accelerate customer acquisition and revenue.
Fractional Marketing Strategy
Developing and implementing comprehensive marketing strategies.
Fractional Growth Marketing
Focusing on rapid experimentation and growth hacking techniques.
Fractional SEO Leadership
Leading SEO initiatives to improve organic search visibility and traffic.
Fractional Conversion Optimisation
Optimizing conversion funnels to maximize marketing ROI.
Team Upskilling
Mentoring and upskilling marketing teams for better performance.
Marketing for Startups
Tailored marketing strategies for early-stage startups.
Marketing for Scaleups
Scaling marketing efforts for high-growth businesses.
How Fractional Marketing Works
A simple, transparent process to get started.
Discovery & Audit
I dive deep into your current data, funnel, team structure, and goals to identify quick wins and long-term opportunities.
Strategy Development
We build a roadmap that aligns marketing priorities with revenue targets, budget, and available resources.
Execution & Momentum
I coordinate the plan, set up tracking, and guide execution with your team or trusted specialists to validate results.
Optimise & Scale
Continuous testing to improve conversion, lower CAC, and increase LTV — then hand over a repeatable system.
Real-World Results From Fractional Marketing
These are not overnight wins. They’re examples of focused strategy, better prioritisation, and consistent execution.
Situation:
Growth was stalled due to scattered tactics and unclear priorities.
What we changed:
- Defined a single growth focus
- Aligned website, SEO, and acquisition
- Removed low-impact activities
Outcome:
Cleaner conversion paths, higher-quality leads, and faster pipeline momentum.
Situation:
Heavy reliance on paid ads with diminishing returns and rising CAC.
What we changed:
- Built an organic SEO growth plan
- Optimised product pages for conversion
- Improved retention and repeat purchase flows
Outcome:
Increased organic traffic by 150%, improved LTV, and reduced blended CAC.
Situation:
Website was underperforming and not generating qualified local leads.
What we changed:
- Improved local SEO and Google Business Profile
- Simplified website calls-to-action
- Added lead follow-up and nurturing
Outcome:
Doubled local lead flow within 90 days and improved booking rates.
Results vary based on market, offer, and execution pace.
Don't just take my word for it.
I've helped founders transform their marketing from a cost center into a revenue engine.
"We were burning cash on ads with zero ROI. Within 90 days of bringing him on as a Fractional CMO, we doubled our leads and cut costs by 40%."
Sarah Jenkins
CEO, TechFlow Solutions
"It feels like having a full-time executive partner. The strategy was clear, the execution was flawless, and the results spoke for themselves."
Michael Ross
Founder, Apex Gear
"The flexibility of the fractional model was exactly what our startup needed at Series A. High impact, low overhead."
Elena Rodriguez
COO, Lumina Health
Monthly Revenue
+127% Growth
I build growth engines for founders who want momentum — not marketing noise.
Hi, I'm Shounak Gupte based in Melbourne. I’m not an agency. I’m not a freelancer farming work out to juniors. I embed directly with a handful of companies at a time and take ownership of the plan, the priorities, and the outcomes.
After 15+ years across B2B SaaS and fintech, I’ve learned the pattern: growth isn’t more channels — it’s better focus. When strategy, SEO, website, and conversion are aligned, results compound and CAC stabilises.
My work comes down to three things: profitable acquisition, scalable systems, and transparent measurement. No fluff. No theatre. Just revenue.
15+
Years in Marketing & Growth
3–5
Active Clients Max
90-Day
Growth Cycles
Senior-Only
Strategy & Execution
Let's Discuss Your
Growth Engine
Ready to stop guessing and start scaling? Fill out the form or reach out directly to schedule a discovery call.
Email Me
hello@shounakgupte.comLocation
Melbourne, Australia
(Serving clients globally)
Availability
Response time: Within 24 hours.